Companies Use Social Media As A Way to Protect Their Brand Reputation

This article is on how American Express uses Social Networks as a means to build good reputation by tracking bad comments and helping the complaining customers.

“Good customer service polices have to come from the top down. Upper management needs to put these types of initiatives in place and train their teams on how to respond to issues.”

This serves as further evidence for our FOTW in segments of banking
http://technorati.com/business/article/companies-use-social-media-as-a/#ixzz1Ffa9emh9

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